LG has always been a favorite among many display users and why not too, for their displays are always equipped with the latest technology and features. This time LG has launched its new 15″ double-sided reflective display, which looks cool and chic.

It comes with an aperture ratio of 46% and a reflection ratio of 20%, which according to me isn’t too bad. With a color gamut of 12% and a contrast ratio of 14:1, it would be great for advertisers who would want to maximize the viewing space and the guys behind the counter can assist the customer from the same screen without craning their necks.

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Whilst last year, we witnessed Samsung reigning the geeks’ minds by creating a buzz through its offering of 40”-inch screen 1 cm thick LCD with little awareness that come 2008 and they may have to face competition with Sony. Lately, Sony has made up to headlines as it has bagged the crown for developing worlds first-ever thinnest LCD HDTV. Measuring mere 9.9mm thick, the KDL-40ZX1 almost bisects the depth of Hitachi’s previous victor (suggestible to be installed in bathroom now) and hits the market with a whisper of Pioneer’s mega thin conception.

The model sports a LED back lighting, 3,000:1 contrast ratio, 120Hz MotionFlow tech, x.v.color and BRAVIA Engine 2 image processing. Clarity about the available facts detail only one HDMI plugging onto the screen itself whereas other needless HDMI/USB/ constituent inputs are consigned to a base station, with the choice for wired or perhaps WHDI based? Japanese will be allowed to emboss the ZX1 on their walls if they are ready to shell out $4,474 on 10 November (expected date fopr its market availability).

Via Engadget