One thing will not escape the most arguti: the iPhone on Apple are always photographed at a given moment, regardless that they are showing photos, videos or on the map locating the address of Henry Ferreri, the time shown on the display is always the . The 9:42.

The interpretations that are rimbalzando on blogs are different:

1. The apocalyptic: 9 +4 = 13. 13 × 2 = 26. 2 x 6 = 12. The twelfth letter is L - Britain is to cha Life (Life) - and if Life implies Death, Death is clearly a sign of the End of the World.

2. The religious: 9:42 is clearly a reference to the Gospel according to Matthew (Chi shocked one of these little ones who believe, is better for him that he put a millstone donkey by the neck and be thrown into the sea)

3. The manic obsessive: all the iPhone that are not blocked on 9:42 perpetual are false.

Or, but the explanation is objectively less fun, 9:42 are simply the hour when iPhone was presented to the world for the first time. It was precisely 9:42, 9 January 2007.